Description
I worked on the most relevant pages of the Tonsser website:
- Landing Page
- Tonsser United
- TUF4 (Tonsser United Final Four)
- Player Stories
TUF4: The First Tournament Website
The Tonsser United Final Four (TUF4) tournament was happening, and I was assigned to create the website to attract scouts and clubs to attend. The goal was to increase the competition’s prestige and strengthen the Tonsser brand.
Working closely with co-founder Simon Hjærre, I translated his initial slide-based designs into a fully functional website. Since Tonsser used Webflow, I built it there, despite it being my first time using the tool. With a tight deadline, I designed the site in Figma and launched the first version in under a week.
Iterating with Stakeholders
I collaborated with multiple stakeholders, including sales, product, and CEO Peter Holm, refining the page structure, content, and storytelling. It was crucial to ensure the right narrative flow, emphasizing key messages for visitors.
The success of this project led to redesigning the landing page and Tonsser United pages.
Improving the Landing Page & Tonsser United
The previous landing page had a confusing structure and lacked a clear message. We reworked it by:
- Identifying key content to highlight.
- Defining a page skeleton for structure and flow.
- Designing & building modular sections in Webflow.
- Iterating and refining based on internal feedback.
The same approach was used to improve the Tonsser United page and Player Stories, ensuring a cohesive and engaging experience across the site.
Tech Stack
These are the frameworks and languages I used to develop the websites
- Webflow
- Javascript
Challenges
- Tight deadlines – I had to design and launch quickly.
- New to Webflow – Learned and built a full website in a week.
- New to Tonsser – Had to quickly understand the brand, app, and goals to execute a strong design.
Key Learnings
✅ I can adapt to new technologies fast.
✅ I can collaborate with top leadership and make an impact.
✅ My design and ideas are trusted across the company.
✅ I have creative freedom, knowing the final result will be high quality.
This project proved that great design and storytelling can elevate a brand’s presence, and I’m proud to have shaped how Tonsser presents itself to the world.
